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Wine Plus+ is a wine company owned and operated by Rhys Pender MW with the goal to further the enjoyment of wine through education. Wine Plus+ runs a WSET school, conducts educational wine seminars, designs and delivers staff training and provides consulting to help you start and run an effective wine business.

Rhys Pender MW – Owner

Rhys Pender MW is a wine educator, freelance wine writer, wine judge and consultant to the industry. Working in the wine trade since age 14, Rhys’ career has included experience in the vineyard, cellar, wine retail, education and hospitality – providing knowledge in all facets of the business. In 2010 Rhys became Canada’s youngest Master of Wine (MW) and was awarded the Taransaud Award for best Production of Wine paper.

To ensure a full understanding of wine in its key context, with food, Rhys has also completed a professional culinary diploma. He has taught hundreds of wine classes for WSET®, Okanagan College and privately to wineries, restaurants and corporate groups. He consults to the industry on marketing, new winery development, wine evaluations, viticulture, business planning, food and wine pairing and staff training. Rhys is a regular contributor on wine to publications WineAlign, Taste and Montecristo. Rhys has judged with the National Wine Awards of Canada, the World Wine Awards of Canada, the Decanter World Wine Awards, Vancouver Magazine Wine Awards and the Dallas Morning News Wine Competition. In 2008, Rhys was named by Western Living magazine as one of the “Top 40 Foodies Under 40” in Western Canada.

Rhys instructs the WSET® and educational programs for Wine Plus+.



Wine Plus+

Mail Address: For Samples & Correspondence:

Rhys Pender MW
101 – 1865 Dilworth Drive
Suite # 152
Kelowna, BC. V1Y 9T1

Mobile: +1.250.317.8796


To email us, please fill in the form at the bottom of this page.



This section of the Wine Plus+ website aims to link students with wine job opportunities in the BC market place. To list a job please email us. To see conditions for listing a job please see information at the bottom of this page. The focus is on wine jobs in the major markets of the Okanagan, Similkameen, Vancouver, Vitctoria, Whistler and the rest of the BC Lower Mainland.

Job TitleCompanyLocationContactEmailPhoneList DateLink
Vintage Cellar HandCulmina Family Estate WineryOliver, BCJean-Marc>Sep 5, 2019
Sales Associate – Liquor StoreCanadian Forces Morale & Welfare Services, CANEX Liquor StoreEdmonton AlbertaEric Paul Brandt, Store>780-973-7166Sep 5, 2019Job Link
Harvest InternGray Monk WineryLake Country,>Sep 5, 2019Job Link
Tasting Room Associate - p/t or f/tHillside WineryPenticton, BCShelann>250-493-6274Jul 11, 2019Job Link
Wineshop SalesBlasted Church VineyardsOkanagan Falls, BCTanya>250-497-1125Jun 14, 2019Job Link
Technical Equipment SalesCellar-Tek Supplies LtdKelowna, BCPerry>May 14, 2019Job Link
Seasonal Wine EnthusiastsRed Rooster WineryPenticton,>May 9, 2019


Please email the following details to list a job:

  • Job title
  • Company
  • Job location
  • Contact person
  • Email
  • Phone number
  • Link to website with details on the job

Job Listing Conditions:

  • There is currently no charge for listing
  • Jobs are listed for 1 month or longer depending on space
  • You may request to re-list a job if it is not filled
  • The focus of this site is wine jobs in Canada
  • It is the responsibility of the job lister to inform Wine Plus+ if the job has been filled
  • Wine Plus+ reserves the right to refuse listing a job


The Wine Plus+ Wine School is an Approved Programme Provider of the prestigious courses of the Wine and Spirit Education Trust (WSET).

The WSET is the world leader in wine education and is offered in over 70 countries around the world. Wine Plus+ owner Rhys Pender MW has been teaching WSET courses since 2002 and in the Okanagan Valley since 2005. Wine Plus+ offers three lPrintevels of WSET courses – Level 1 Award in Wines, Level 2 Award in Wines & Spirits and Level 3 Award in Wines.


Click here for upcoming course dates.



Click here to Register



For information on pricing and course descriptions click here.



For course locations and links to maps click here.





Wine Plus+ owner Rhys Pender MW has taught hundreds of classes for WSET. His instructing style makes wine unpretentious and fun. Rhys instructs all of the Okanagan classes with occasional help from WSET Diploma level graduates.


Wine Plus+ courses in Victoria are taught by Sharon McLean and Treve Ring of Cru Consultancy and Daniel Stiefvater.


Wine Plus+ courses in Vancouver are taught by Iain Philip of Barbariain Wine Consulting.


Wine Plus+ courses in Vancouver are taught by Rhys Pender MW & Iain Philip of Barbariain Wine Consulting.



Top Quality Wine – every WSET class session includes a tasting of 8-10 wines from around the world ranging from inexpensive to cult status.

Class Format & Timing – Wine Plus+ has set up the course structure and timing to work in favour of the student. Class dates are spaced out allowing students time for study and for the information to be properly absorbed. Wine Plus+ avoids short, condensed scheduling that typically overloads students.



“When I first got into wines it was because I work for my parents and the wine list was a huge part of work, I was hesitant at first as I thought of it as a old mans club. Even after having other teacher’s while I have been doing my diploma, I must say Rhys was one of my favorite. He is not intimidating for a man who knows so much, he was not the teacher to scold you when you said the wrong thing infact he encouraged participation. I don’t think I would have continued had I not had Rhys as my teacher in the beginning.”





Wine Plus+ offers a wide range of consulting services to the wine industry. 

Rhys Pender MW has extensive experience in the wine business on an international scale and can use these skills to help bridge the gap between you and the customer.

This can be achieved by updating your winemaking and viticulture techniques to help produce profitable wine styles that meet the trends of the challenging consumer market, or it may be honing and developing your marketing materials to effectively get your message across.

With the long timeframes associated with the wine business, many decisions will impact an operation for decades. It is essential to make the right decisions the first time to avoid costly change or ongoing difficulty managing a project. Wine Plus+ can help you make the right decisions.

Wine Plus+ specializes in:

  • Educational Seminars – developing & delivering educational seminars for wineries, generic bodies, agencies and distributors to public and the trade.
  • Staff Training – making programs specific to the needs of your business.
  • Blending Consulting – use Rhys’s trained palate to help create successful blends
  • New business start-ups – business planning for vineyard & winery developments.
  • Marketing and public relations – building and executing a successful marketing plan and authoring marketing and public relations documents
  • Cellar Door Strategies & Evaluations
  • Wine Quality Evaluations
  • Food & Wine Pairing

Wine Plus+ provides consultancy for:

  • Wineries
  • Generic & Regional Wine Bodies
  • Importers/Agencies
  • Retailers
  • Restaurants
  • Corporate Groups
  • Airlines

Rhys Pender has extensive experience throughout the world of wine. His international training towards the Master of Wine (MW) qualification provides a thorough understanding of the global wine business and the various challenges and opportunities that exist.

Wine Plus+ and Rhys Pender MW have completed numerous wine projects in British Columbia and around the world. Rhys has consulted on new business developments in the Okanagan Valley and Lower Mainland as well as working on wine buying projects for clients as diverse as major international hotel chains and airlines.

The Wine Plus+ Consulting service is committed to advancing the efficiency and effectiveness of your business. Call Rhys at +1.250.317.8796 to discuss how we can help.



Staff Training is essential to running a successful, profitable wine business. In a world where consumers are increasingly knowledgeable, it is necessary for businesses to make extra efforts to ensure their staff keep up with the world of wine and maximize sales opportunities.

Wine Plus+ has a number of options for staff training with both scheduled courses (from the Wine and Spirit Education Trust (WSET) and personalized private group training.

WSET training has been proven by industry studies to increase sales revenue by up to $14 for every $1 invested.

For Private Training Wine Plus+ will come to your workplace and conduct specialized training that is designed to meet your company needs. The schedule is flexible as is the content which is designed specifically for each client. This can be a very cost effective means of getting excellent training for your employees.

Wine Plus+ owner Rhys Pender MW has taught hundreds of wine classes on everything from viticulture, the world of wine, sales techniques to food and wine pairing.

We specialize in the following training scenarios:

  • Product knowledge
  • Tasting technique
  • Food & wine pairing
  • Sales techniques
  • Service & storage of wine
  • World wine knowledge

Sessions can be customized to the specific needs of the client. Wine Plus+ has conducted training for:

  • Generic and Regional bodies
  • Restaurants
  • Wineries
  • Agencies/Importers
  • Real estate developments
  • Corporate groups
  • Educational bodies

The level of knowledge and depth of training is tailored to the needs of each group and training sessions can range from fun evenings to intensive staff training.

Contact Us to arrange a session and see how effective training can improve the profitability of your business.



Rhys Pender MW is a regular contributor to many publications on wine and food. He has authored hundreds of articles and documents over the past decade as a freelance writer, for marketing materials and technical documents such as business plans and public relations reports.

Read Rhys’ work in:






Rhys is available for a variety of writing needs both as a freelancer or for technical writing. As a Master of Wine Rhys can bring a unique perspective on linking the needs of the industry and business to a language in which the consumer can readily understand.