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Wine Plus+ offers a wide range of consulting services to the industry.

With owner Rhys Pender's extensive training through becoming Canada's youngest Master of Wine (MW) and through a University major in Advertising/Marketing, Wine Plus+ can fulfill a number of consulting roles in the wine industry.

This can be of particular benefit to small wineries who might specialize in certain areas but lack the training and know-how in others. This can be particularly true when trying to understand the nuances of starting a new wine business and knowing how to select a portfolio and market it to potential customers.

With the long timeframes associated with the wine business, many decisions will impact an operation for decades. It is essential to make the right decisions the first time to avoid costly change or ongoing difficulty managing a project. We can help you make the right decisions.

The key areas of specialization for Wine Plus+ are:

Wine Plus+ also offers consulting in:

  • Technical writing
  • Cellar Door Strategies & Evaluations
  • Branding - including Re-branding & New Product Launch
  • Wine Buying—restaurants, retail, hotels, airlines
  • Food & Wine Pairing

Wine Plus+ provides consultancy for:

  • Wineries
  • Generic & Regional Wine Bodies
  • Importers/Agencies
  • Retailers
  • Restaurants
  • Corporate Groups
  • Airlines

Rhys Pender has extensive experience throughout the world of wine. His international training towards the Master of Wine (MW) qualification provides a thorough understanding of the global wine business and the various challenges and opportunities that exist.

Through his seven years operating his own private company, Rhys has completed numerous wine related projects in British Columbia and around the world. He has consulted on new business developments in the Okanagan Valley and Lower Mainland as well as working on wine buying projects for clients as diverse as major international hotel chains and airlines.

The Wine Plus+ Consulting service is committed to advancing the efficiency and effectiveness of your business.

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